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Domain Name Registration

More and more companies are starting to use electronic communications. Instead of calling someone and going through "press 1, press 4, press 7, ..." -- all the voice mail jungles -- people send electronic messages. Instead of faxing a 200-page document and waiting for 4 hours plus paying a large phone bill, people email it within a few seconds and pay a penny or nothing. Instead of printing a huge volume of color catalogs and shipping them by Federal Express when customers need them in a hurry, companies use a World-Wide Web site to deliver multimedia (color, sound, and video) catalogs to customers within seconds. Electronic communication is super-fast and very inexpensive.

What is a Domain Name?

Electronic communication is everywhere: "My e-mail address is: joe@IBM.com." "Our company's Web site address is: http://www.att.com." Here IBM.com and ATT.com are domain names, joe is an e-mail user at the domain IBM.com, and www.ATT.com is a subdomain of the parent domain ATT.com. The domain name is the center of electronic communication. People send e-mail using domain names; people surf Web sites using domain names, and so on. Any company or individual can register a domain name. Domain names are registered on a first-come, first-served basis. After International Business Machines registers the domain name "IBM.com," it can create and own e-mail addresses: joe@IBM.com, judy@vnet.IBM.com, ... and web addresses: http://www.IBM.com, http://pc.IBM.com/notebook/, .... Interstate Business Management Inc. cannot register or use the registered domain name: IBM.com. They may try to register other domain names like: IBMI.com, interstate.com, ... if they are still available.

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How does the domain name service work?

Let's say your name is Joe Great, your company is Great Inc. and you would like to register the domain name "GreatInc.com." GreatInc.com is a subdomain of .com. The registration has to be approved by the parent domain .com authority: An Internet Domain Registrar. To make sure your domain name is reachable by any Internet user at any time, an Internet Domain Registrar requires you to have a computer server connected to the Internet 24 hours a day, 7 days a week to serve your domain name requests. Such a computer is called a name server. In fact, to increase the reliability, Internet Domain Registrars require two name servers to register a domain name. Two computer servers, Internet application software, a dedicated Internet connection,and technical support personnel will cost you a bundle if you try to supply them yourself. Even if you have enough money to make these purchases, you may not be able to run a reliable service. The most economical and reliable way to register a domain name is through an Internet service provider like Bestnet. We have the required equipment and personnel. We have the expertise to run a reliable service. To register the domain name GreatInc.com for Joe, we provide an Internet Domain Registrar with names of our two name servers and their Internet addresses (i.e., IP numbers). Internet Domain Registrar will check to see if the domain name GreatInc.com is available and if our name servers are functioning. If both are OK, it will approve the domain name registration for GreatInc.com. Note: Some Internet Domain Registrars do not check name server status before they approve domain name applications. Once the domain name GreatInc.com is approved, we can set up our Internet servers to provide Internet services for your domain name. You can use your domain name for your e-mail, your Web site, your FTP site, your e-mail autoresponders, your mailing lists etc.

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What Is The Domain Name Good For?

Every company should own at least one domain name. Due to the low cost of owning domain names, lots of companies register dozens or even hundreds domain names. Most companies register one domain name for each product or service they offer. For example, our parent company Hyson International Corp. registered domain names: hyson.com for company name, bestnet.net for general Internet services; chatking.com for chat room service, Webforum.net for Web Forum service, mailrobot.com for email processing service, ... and dozens of other domain names. Here are some benefits of owning domain names:

  • Company image:
    Your own domain name gives your company a first class corporate image.
  • More revenue and better customer service:
    You will get a much higher response rate when you advertise with your own domain name instead of using hard-to-remember phone numbers or fax numbers. You won't lose customers because they forgot your phone number or fax number. At Bestnet Inc., our customers can place orders with us at: sales@bestnet.net, they can reach our support team at: support@bestnet.net, they can browse our online catalog at: http://www.bestnet.net.
  • Best investment:
    Registering a domain name will be an excellent investment for your company. Though a registered domain name does not entitle you  to the trademark for the name (trademarks need to be registered through the trademark authority, not the domain name authority), it serves the same purpose: preventing other companies from using your name. Some domain names, such as .com domain names, can be registered by any company in any country. Your locally registered trademark may not be valid in foreign countries. Unlike trademarks, it is easy and very inexpensive to register a domain name. By registering your domain name now, you may avoid spending a huge amount of time and money in future legal battles.
  • Free advertising:
    Every time you or your employees use your company's domain name, your company is being advertised and publicized.
  • Portability:
    Your domain name is portable. If you change your Internet service provider or you move to a new city or a new country, you can still use the same domain name. No need to reprint your business cards, your company letterheads or your fax cover sheets.

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Q: I am not in the United States. Can I register a .com domain name?
A: Yes, you can. Domain names processed by Internet Domain Registrars, such as .com domains, can be registered by any company in the world. Your company doesn't have to be registered in the United States. You don't have to have an office in the United States. You can register "yourcompany.com" as your domain name.

Q: If I register my domain name, "mycompany.com," do I need to register www.mycompany.com for my Web site?
A: No. The domain name www.mycompany.com is a subdomain of mycompany.com. If you registered mycompany.com as your domain name, then only you can set up subdomains of mycompany.com, such as www.mycompany.com, ftp.mycompany.com, division.mycompany.com, etc. Using subdomains of your domain name doesn't require an Internet Domain Registrar's approval.

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